Art Direction, Brand strategy, tone of voice, packaging design 

Yokō

Welcome to Yokō - a matcha cafe in san francisco that is all about finding stillness and relaxation in the city by the bay.

Who can resist a thought-provoking conversation over eggs and bacon at 9 a.m.? With Daily Yolk, my intention was to satirize and simultaneously celebrate the heart of the club, which is to create a space for meaningful dialogue with strangers in the early hours of the day.