Lei for Lahaina

Event Program | Art Direction | Branding | Logo Design | Graphic Design | UX/UI

Lei for Lahaina is an event for those who want to come and kōkua (help) the families affected by the deadly August wildfire in Lahaina through a mix of lei making, prayer, mele, and good food.

The combination of red and yellow in my culture has always symbolized strength - the tone I wanted this event to convey.

In ancient Hawaiian society, red and yellow were considered sacred colors associated with the gods and the royal kingdom.

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Most of the images used for the event were either photos I took myself or old pictures I found in photo albums. I edited the images in Photoshop to highlight the love and strength symbolized by the red. I also applied a subtle glow effect to create a mature, nostalgic atmosphere.