Lei for lahaina
Art Direction, Graphic Design, UX/UILei for Lahaina is an event for those who want to come and kōkua (help) the families affected by the deadly August wildfire in Lahaina through a mix of lei making, prayer, mele, and good food.
Lei are often given as a symbol of love, respect, and affection. It's vital to share our aloha through leis and letters to help the families affected by the wildfires to get through these tough times.
The inspiration
The color schemeprimaryaccent
#307A69
#000000
#FFFFFF
#57484D
The combination of red and yellow in my culture has always symbolized strength - the tone I wanted this event to convey. In ancient Hawaiian society, red and yellow were considered sacred colors associated with the gods and the royal kingdom.
the fonts
THE LOGO
Lahaina translates to ‘merciless sun’ in English. With this logo, I wanted to reframe that intensity into a symbol of resilience and renewal. The sun represents strength and regrowth, while the woman offering a lei evokes the promise that life, even after hardship, will bloom again.
the merchTHE imagery
Most of the images used for the event were either photos I took myself or old pictures I found in photo albums. I edited the images in Photoshop to highlight the love and strength symbolized by the red. I also applied a subtle glow effect to create a mature, nostalgic atmosphere.
Wireframe in figma
Check out the final site here