The ‘67 Summer of Love played a major role in San Francisco’s history. It was a time for young people around the world to come together and speak out against the war and the growing capitalist America. Through music and speech, so-called “hippies” promoted love, peace, and simple living.

Alphonse Mucha was a huge inspiration for these designs as he served as a basis for many of the concert posters created for the Summer of Love. His style was very soft, feminine, and empowering. The natural green juxtaposed with the warm yellow and saturated pink, reflects the organic, serene, and bright energy throughout the summer of love.

Out of the three women here, one is experimenting with psychedelics and sexual freedom, one is connecting with nature by living within ecological restraints, and one is seeking a meaningful career through music. It was a liberating time for women and a step away from the 50s housewife “women cook and clean” ideals.